Temporal, Paul. Branding in Asia: the creation, development, and management of Asia brands for the global market / Paul Tempora. - Revised edition. - Singapore ; New York : John Wiley & Sons, 2001. - ix, 291 pages : illustrations ; 23 cm. Includes bibliogrpahical references and indexes. ISBN: 0471479101 9780471479109 Subjects--Topical Terms: Branding (Marketing)--Asia--Case studies. Competiton, International--Case studies.