TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in Asia: : the creation, development, and management of Asia brands for the global market 
SN  - 0471479101
PY  - 2001///
CY  - Singapore ; , New York : 
PB  - John Wiley & Sons, 
KW  - Branding (Marketing)
KW  - Asia
KW  - Case studies.
KW  - Competiton, International
N1  - Includes bibliogrpahical references and indexes.
ER  -