Haas, Robert W. <br/><br/>
Business marketing management :  an organizational approach/ 
Robert W. Haas. 
 - 5th edition 
 - Boston :   PWS-KENT Pub. Co.,   1992. 
 - xi, 899 pages :   illustrations, maps ;   25 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780534929763  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Marketing--Case studies. <br/>Industrial marketing--Marketing.