Eckles, Robert W., <br/><br/>
Business marketing management :  marketing of business products and services / 
Robert W. Eckles. 
 - Englewood Cliffs, N.J. :  Prentice Hall,   1990. 
 - xxiv, 488 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0130921076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.