TY  - BOOK
AU  - Eckles,Robert W.
TI  - Business marketing management: marketing of business products and services 
SN  - 0130921076
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall, 
KW  - Industrial marketing
KW  - Management
N1  - Includes index
ER  -