Zikmund, William G. <br/><br/>
Business research methods / 
William G. Zikmund.  
 - Chicago :  Dryden Press,  1984. 
 - xii, 609 pages :    illustrations ;    25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030452716 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business -- Research.<br/>Management -- Research.