Howard, John A. <br/><br/>
Buyer behaviour in marketing stategy / 
John A. Howard. 
 - 2nd edition. 
 - New Jersey :  Prentice-Hall,  1994. 
 - 603 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0136690114 
<br/><br/><label>Subjects--Personal Names: </label><br/>Consumer behaviour<br/>Marketing --Management.