Case studies in international marketing / 
edited by Peter Doyle and Norman A. Hart.  
 - London :   Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann,   1982. 
 - vii, 391pages :   illustrations ;   24 cm.  
<br/><br/><label>ISBN: </label>9780434903702  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Europe--Case studies. <br/>Export marketing--Great Britain--Case studies.