Spurr, Ian <br/><br/>
Case studies in marketing/ 
Ian, Spurr and Jerry Forrester 
 - London :  Pitman Publishing,  1987. 
 - vi, 90 pages :  illustrations, photographs, portraits ;  29 cm. 
<br/><br/><label>ISBN: </label>027302647X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.