Case studies in marketing, advertising and public relations / 
edited by Colin McIver. 
 - London :  Heinemann,  1984. 
 - vii, 224 pages :  illustrations ;  24 cm. 
<br/><br/><label>ISBN: </label>0434912352 
<br/><br/><label>Subjects--Personal Names: </label><br/>Advertising --Case studies.<br/>Marketing --Case studies.<br/>Public relations--Case studies.