Kotler, Philip. <br/><br/>
Cases and readings for marketing for nonprofit organizations / 
edited by Philip Kotler, O.C. Ferrell, Charles Lamb.  
 - Englewood Cliffs, N.J. :   Prentice-Hall,   1983. 
 - xii, 380 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0131190814  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies. <br/>Nonprofit organizations--Marketing--Case studies. <br/>Nonprofit organizations--Marketing.