Greyser, Stephen A. <br/><br/>
Cases in advertising and communications management  [Books]. 
Stephen A. Greyser with the collaboration of Robert J. Kopp. 
 - 3rd ed. 
 - Englewood Cliffs  Prentice-Hall.  1992 
 - Pages: 681 
<br/><br/><label>ISBN: </label>0131175084  0.00 
<br/><br/><label>Dewey Class. No.: </label>HF/5823  / GRE