Quelch, John A. <br/><br/>
Cases in advertising and promotion management  [Books]. 
John A. Quelch [and] Paul W. Farris. 
 - 3rd ed. 
 - Boston  Irwin  1991 
 - Pages: 908 
<br/><br/><label>ISBN: </label>0256096899  0.00 
<br/><br/><label>Subjects--Personal Names: </label><br/>Advertising -- Case studies.<br/>Sales promotion -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>HF/5823  / QUE