TY  - BOOK
AU  - Quelch,John A.
AU  - Farris,Paul W.
TI  - Cases in advertising and promotion management
SN  - 0256096899
U1  - HF/5823 
PY  - 1991///
CY  - Boston
PB  - Irwin
KW  - Advertising -- Case studies.
KW  - Sales promotion -- Case studies.
ER  -