Debruicker, F. Stewart., <br/><br/>
Cases in consumer behavior / 
F. Stewart Debruicker, John A. Quelch, Scott Ward. 
 - 2nd edition 
 - Englewood Cliffs, New Jersey :  Prentice-Hall,  1986. 
 - xii, 345 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>013118332X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Case studies.<br/>Marketing research--Case studies.<br/>Motivation research (Marketing)--Case studies.