Moutinho, Luiz., <br/><br/>
Cases in marketing management / 
Luiz Moutinho.  
 - Wokingham, England :   Addison-Wesley Publishing Company,   1989. 
 - xiii, 329 pages :   illustrations, charts ;   24 cm.  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0201175703  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.