TY  - BOOK
AU  - Moutinho,Luiz
TI  - Cases in marketing management
SN  - 0201175703 
PY  - 1989///
CY  - Wokingham, England : 
PB  - Addison-Wesley Publishing Company, 
KW  - Marketing
KW  - Management
KW  - Case studies.
N1  - Includes index
ER  -