Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management  [Books]. 
Kenneth L. Bernhardt [amd] Thomas C. Kinnear. 
 - 5th ed. 
 - Boston  Richard D. Irwin  1991 
 - Pages: 815 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256088322  0.00 
<br/><br/><label>LCCN: </label>90006291 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing -- Decision making -- Case studies.<br/>Marketing -- Management -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>HF/5415.13  / BER