TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0256088322
U1  - HF/5415.13 
PY  - 1991///
CY  - Boston
PB  - Richard D. Irwin
KW  - Marketing -- Decision making -- Case studies.
KW  - Marketing -- Management -- Case studies.
N1  - Includes index
ER  -