Cases in marketing management / 

 - London :  Pitman Publishing,  1995. 
 - xvi, 252 pages :   illustrations ;   24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0273616943  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Management.