Hinkle, Charles L. <br/><br/>
Cases in marketing management :  issues for the 1990s / 
Charles L. Hinkle, Wesley J. Johnston [and] Esther F. Lanigan.  
 - 2nd edition 
 - Englewood Cliffs, New Jersey :   Prentice Hall,   1992. 
 - xvii, 650 pages :   illustrations, photographs, charts ;   24 cm.  
<br/><br/><label>ISBN: </label>9780131163515  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.