TY  - BOOK
AU  - Hinkle,Charles L.
AU  - Johnston,Wesley J.
AU  - Lanigan,Esther F.
TI  - Cases in marketing management: issues for the 1990s 
SN  - 9780131163515 
PY  - 1992///
CY  - Englewood Cliffs, New Jersey : 
PB  - Prentice Hall, 
KW  - Marketing
KW  - Management
KW  - Case studies.
ER  -