West, Alan <br/><br/>
Cases in marketing techniques :  analysis, alternatives, action / 
Alan West.  
 - London :   Paul Chapman Publishing Ltd.,   1988. 
 - 337 pages :   illustrations ;   23 cm.  
<br/><br/><label>ISBN: </label>9781853960338  1853960330 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies. <br/>Marketing--Tecniques--Case studies.