TY  - BOOK
AU  - West,Alan
TI  - Cases in marketing techniques: analysis, alternatives, action 
SN  - 9781853960338 
PY  - 1988///
CY  - London : 
PB  - Paul Chapman Publishing Ltd., 
KW  - Marketing
KW  - Management
KW  - Case studies.
KW  - Tecniques
ER  -