Jefkins, Frank William. <br/><br/>
Essentials of public relations   [Book]. 
Frank Jefkins.  
 - 3rd ed. 
 - London :   Pitman,   1988 Singapore :  Heinemann publishers Asia Pte Ltd,  1982. 
 - xiv, 271p. :   col. ill.;   19cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>997164178x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations