Schiffman, Leon G., <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 4th edition 
 - Englewood Cliffs, New Jersey :  Prentice-Hall ;  1991. 
 - xxiii, 680 pages :  illustrations ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131728598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Marketing research.