TY  - BOOK
AU  - Williams,Terrell G.
TI  - Consumer behavior: fundamentals & strategies 
SN  - 0829904204
PY  - 1982///
CY  - St. Paul : 
PB  - West Pub. Co.
KW  - Consumers
KW  - Motivation research (Marketing)
N1  - Include indexes
ER  -