Hawkins, Del I., <br/><br/>
Consumer behavior :  implications for marketing strategy /  
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 3rd edition 
 - Plano, Texes :  Business Publications,   1986. 
 - xiv, 740 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0256034141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior