TY  - BOOK
AU  - Gunter,Barrie
AU  - Furnham,Adrian
TI  - Consumer profiles : An introduction to psychographics
SN  - 0415075343
U1  - HF/5415.I27 
PY  - 1992///
CY  - London
PB  - Routledge
KW  - Market segementation -- Psychogical aspects.
ER  -