Boone, Louis E., <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz.  
 - 5th edition 
 - Chicago :   Dryden Press,   1986. 
 - xxxviii, 578 pages :   illustrations ;   26 cm.  
<br/><br/>Incldues bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0030031893  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management. <br/>Marketing.