TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0030031893 
PY  - 1986///
CY  - Chicago : 
PB  - Dryden Press, 
KW  - Management.
KW  - Marketing.
N1  - Incldues bibliographical references and indexes.
ER  -