TY  - BOOK
AU  - Olins,Wally
TI  - Corporate identity : making business strategy visible through design
SN  - 0500014728
U1  - HD/59.2 
PY  - 1989///
CY  - London
PB  - Thames and Hudson.
KW  - Corporate image.
KW  - Industrial design coordination.
KW  - Logotype.
KW  - trademarks.
ER  -