Goldenberg, Jacob.   1962- <br/><br/>
Creativity in product innovation / 
Jacob Goldenberg and David Mazursky.  
 - Cambridge, U.K. ;   New York :   Cambridge University Press,   2002. 
 - xii, 224 pages :   illustrations, photographs ;   25cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780521002493  0521002494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management. <br/>Product management.