TY  - BOOK
AU  - Goldenberg,Jacob
AU  - Mazursky,David
TI  - Creativity in product innovation
SN  - 9780521002493 
PY  - 2002///
CY  - Cambridge, U.K. ; , New York : 
PB  - Cambridge University Press, 
KW  - Marketing
KW  - Management.
KW  - Product management.
N1  - Includes bibliographical references and indexes.
ER  -