Cross-cultural marketing / 

 - Soutj Melbourne, Vic. :   Thomson Learning,   2003. 
 - xiv, 370 pages :   illustrations ;   25 cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9781861528018  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Cross-cultural studies. <br/>Marketing--Cross-cultural studies.