Lele, Milind M. <br/><br/>
The customer is key :   gaining an unbeatable advantage through customer satisfaction/  
Milind M. Lele. 
 - New York :  John Wiley & Sons,  1991. 
 - xi, 260 pages :   illustrations, charts ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471549177 9780471549178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.