TY  - BOOK
AU  - Lele,Milind M.
AU  - Sheth,Jagdish N.
TI  - The customer is key : : gaining an unbeatable advantage through customer satisfaction/ 
SN  - 0471549177
PY  - 1991///
CY  - New York
PB  - John Wiley & Sons
KW  - Consumer satisfaction
N1  - Includes index
ER  -