TY  - BOOK
AU  - Ford,Philip
TI  - Customer services: marketing and the competitive environmen 
T2  - Banking certificate series
SN  - 9780273028833
PY  - 1989///
CY  - London 
PB  - Pitman Publishing. 
KW  - Customer Service
KW  - Marketing
KW  - Business
KW  - Great Britain
KW  - Banks
KW  - Customer services
N1  - Includes index
ER  -