TY  - BOOK
AU  - Shaw,Robert
AU  - Stone,Merlin
TI  - Database marketing
SN  - 056602733X
U1  - HF/5415.125 
PY  - 1988///
CY  - Hants
PB  - Gower
KW  - Marketing -- Data processing
KW  - Marketing -- Database
ER  -