Aaker, David A., <br/><br/>
Developing business strategies / 
David A. Aaker.  
 - 2nd edition 
 - New York :   John Wiley & Sons.,   1988. 
 - xv, 364 pages :   illustrations ;   24 cm.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471602965  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management. <br/>Strategic planning.