TY  - BOOK
AU  - Aaker,David A.
TI  - Developing business strategies
SN  - 0471602965 
PY  - 1988///
CY  - New York : 
PB  - John Wiley & Sons., 
KW  - Marketing
KW  - Management.
KW  - Strategic planning.
N1  - Includes index
ER  -