Aaker, David A., <br/><br/>
Developing business strategies / 
David A. Aaker. 
 - 4th edition 
 - New York  John Wiley & Sons  1995 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471118141 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing -- Management.<br/>Strategic planning.