Allen, David. <br/><br/>
Developing successful new products :  a guide to product planning / 
David Allen.  
 - London :   Financial Times/Pitman Publishing,   1993. 
 - xiv, 306 pages :   illustrations, charts ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780273601500  0273601504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Planning. <br/>Product management.