TY  - BOOK
AU  - Allen,David
TI  - Developing successful new products: a guide to product planning 
SN  - 9780273601500 
PY  - 1993///
CY  - London : 
PB  - Financial Times/Pitman Publishing, 
KW  - New products
KW  - Planning.
KW  - Product management.
N1  - Includes bibliographical references and indexes.
ER  -