Jefkins, Frank <br/><br/>
Dictionary of marketing, advertising and public relations /   [Books]. 
Frank Jefkins. 
 - 2nd ed. 
 - London :   International Textbook Company Ltd. ,   ©1983. 
 - 311 pages :   24 cm  
<br/><br/><label>ISBN: </label>0700202846 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Dictionaries.