Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch and Michael A. Belch. 
 - 5th ed. 
 - New York   McGraw-Hill   2001 
 - xx, 795 p. :   col. ill. ;   29 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072314451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.