TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0072314451
PY  - 2001///
CY  - New York 
PB  - McGraw-Hill 
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -