Zikmund, William G. <br/><br/>
Effective marketing:   creating and keeping customers in an e-commerce world / 
William G. Zikmund, Michael d'Amico. 
 - 3rd edition. 
 - Australia ;   Cincinnati, Ohio :   South-Western College Pub.,   2002. 
 - xxix, 553 pages :   color illustrations ;   28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>032406392X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Export marketing.<br/>Marketing.