Birn, Robin. <br/><br/>
The effective use of market research :  a guide for management / 
Robin Birn.  
 -  Revised and updated edition. 
 - London :   Kogan Page,   1990. 
 - 169 pages :   illustrations, charts ;   24 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780749401498  0749401494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies. <br/>Marketing research.