TY  - BOOK
AU  - Birn,Robin
TI  - The effective use of market research: a guide for management 
SN  - 9780749401498 
PY  - 1990///
CY  - London : 
PB  - Kogan Page, 
KW  - Marketing research
KW  - Case studies.
KW  - Marketing research.
N1  - Includes index.
ER  -